We’re very very pleased and excited to announce the launch of our first collaboration with legendary UK-based sports-suprimos Gola! To save us waffling, here’s the official bumpf on what’s what:
“For SS10, British sports brand Gola is joining forces with Tado. The new collaboration brings together Golaâ€™s heritage and Tadoâ€™s computer inspired imagery, featuring a team of unique characters specifically created for Gola along with vibrant colours and fun styling. Each character references a part of Gola’s long history or branding. Together they are Team Gola!
The female Gola characters include the cute and fuzzy Pomme and the 60s diva Luxy. The male characters feature runner Berwyn and his rainbow coloured moustache, Martin the bespectacled geek and Botterill the hyper-active football-addict. The new range consists of footwear, bags and apparel for both men and women featuring canvas prints, wet prints, patent options and glitter detailing. The collection will be sold globally through selected stores.”
To say that we’re pleased as punch with this lot would be a huge understatement! The guys and girls at Gola have been fantastic to work with and we’ve had a colossal amount of fun with everything. We’d like to thank them very much indeed for the terrific opportunity!
This is the first of two seasons for 2010 and it’s certainly setting stuff off with a BANG – the bright colours, bold materials and artwork are all cranked up to 11! The Gola Store on Carnaby in London will be playing host to a special launch event very soon – more details to follow. We’ll also be announcing a very special give-away and some sneak peeks of the gangs further adventures. Meanwhile you can check out the full SS range on the Gola website, we’ve attached a small selection below to wet your appetite. :):)